A site that lets people put their Life Comes At You Fast story on a Times Square billboard. A site with tools that makes sure people don’t miss their story on a Times Square billboard. Such as: a live webcam of the billboard, an email with the date and time their story goes live, a desktop clock that counts backwards to the second the story goes live, a way for people to have their phones call/text and say, “your story is about to go live.” Everything short of round-trip tickets to Times Square, really.