Cannes Lions
STUDIO DE KEUKEN, Amsterdam / ACHMEA / 2009
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For years the Dutch insurance-company Centraal Beheer Achmea uses their pay-off 'Just Call Us' for those moments you need, well, insurance. When an entire army of a creepy, extra-terrestrial species is rapidly nearing our planet with only one intent, to conquer and destroy it (their mantra: "Crawl, Fly, Rise!"), there hasn't been a better time to make that call. Or not? We composed a full-on orchestra with choir, all using far from conventional playing styles and ao invented a special language for the emperor of this "tribe", everything to emphasis the sheer proportion of the invasion...
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