Cannes Lions

BUSINESS INSURANCE

RAPP, Amsterdam / ACHMEA / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

It couldn’t be simpler. We send the entrepreneurs a memo in the form of a ‘memo to myself’ as a reminder to reflect on daily business.

In this memo the entrepreneur reminds himself to fill out the EAB index online and benchmark his company in relation to any competitors. The index also demonstrates whether a company has the appropriate insurance cover. This is a way of establishing whether supplies are under insured or whether it might be advisable to take out burglary insurance in their particular area.

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