Cannes Lions
OMD FRANCE, Paris / AXA / 2005
Overview
Entries
Credits
Execution
The media creativity was mainly expressed by the exchange of editorial content with the media partners, including a customised retirement coaching and fifty testimonials focused on retirement solutions launched on Television.
Outcome
Axa became one of the major players by gainig the third place thanks to the 140,000 openings of the retirement accompaniment programme (PERP).
Similar Campaigns
12 items