Everyday we see valuable work experience go to waste each time one of our clients retires.

By bringing 2 generations together on a platform, the experience handover gave youngsters was a tool to find their first job and put our pension plan on their agenda.

What’s more, by re-valuing the experience of the elderly, Delta Lloyd reestablished itself as the pension expert.

More then 60K people visited our campaign site.

The number of simulations rose with more than 1200%, and the campaign resulted in over 900 leads to new clients.

The PR campaign resulted in more than 115K value in free media for only the first phase of the campaign.

Because of the campaign there was a 7% increase in aided advertising awareness, and a 3% increase in spontaneous brand awareness, confirming Delta Lloyd Life as the expert in family protection.