Everyone knows Intel for the powerful processors they create, but they are less known for the other innovations they develop, which change the way we interact with the world.

This project was designed to show people the latter; how Intel innovations can enhance their lives.

Based on the principles of ‘big data’ - of which Intel is a pioneer - we created an app that would enhance something dear to our audience’s lives, football, in a way that had never been seen before.

Big data = real time processing of information. And what better to bring to spectators of a football match in real-time than all the chat and stats that surround the game? A yellow card is given. And the spectator has instant access to all of the social conversation that is going on about this match event. It is irresistible, if not mandatory, for him to respond to comments he does not agree with. And the conversation spreads like wild-fire. This is what Intel InfoStream does.

Launched on both Android and iPhone, covering live matches of 180 top European League clubs and updated for the UEFA EURO 2012 Finals - adding new functions - the app was promoted across a variety of digital media, including online advertising, search, YouTube and in-game mobile advertising (Flurry).

Then the real action happened as the ‘earned media’ picked up. Stimulated by rivalry, fans consistently checked their phones during a game and had ‘their say’ about what others were discussing. Top football bloggers and sports journalists on twitter were also using the app during the matches to share accurate real-time opinions and statistics.

The results proved how useful it was: 160,000 downloads. 930,000 page views of the app. And 7,475 hours spent on it. 5 and 4-stars rating on the iTunes App Store and Google Play respectively and more than 273 reviews.

Fans loved the app. 75% of Android users not only kept it but also continued to use it week after week. The average user had three or more sessions of over five minutes during each game.

An in-app survey showed that the app had improved people’s opinion of Intel and increased their propensity to buy Intel based products: 45% said it had changed their opinion for the better, and 44% said that they are more likely to consider Intel when buying technology.

The world has gone mobile. And our audience (18-24) are glued to their smart phones. They are not only the highest demographic of app downloaders, but also the most prolific multi-screeners, especially when watching football. Barely 5 minutes passes on the pitch without them accessing their mobile to comment about the game.This made a mobile app the obvious choice for the experience.

The app experience is driven by a bespoke aggregation engine that instantly scours the web for social content, analyses it and transforms the mass of data into intuitive graphical visualisations. It then presents them in sync with match stats in a live match timeline for 180 teams across Europe’s premier leagues.

Competitor apps only offer live match stats and, critically, contain no social media data combined with it. Every social media listening provider said it simply wasn’t possible to do this in real time. So creating this engine sets Intel Info Stream apart. The aggregation engine, the first ever of its kind, deals with huge amounts of data – over 40,000 game data files and 80,000 social queries each weekend. Built using .NET technologies our agency was able to analyse and aggregate social data within seconds, feeding the resulting information to a mobile app built in Objective-C. The mobile app then rendered this data into intuitive graphical visualisations within a live match timeline.

160,000 downloads. 930,000 page views of the app. And 7,475 hours spent on it! 5 and 4-star ratings in the iTunes App Store and Google Play respectively (from 273 reviews).

Fans loved the app. 75% of Android users not only kept it, but continued to use it week after week. The average user had three or more sessions of over five minutes during each game. After its success across most European Leagues, the app was updated for the EURO 2012 Finals, adding new functions.

An in-app survey showed that the app had improved people’s opinion of Intel and increased their propensity to buy Intel based products: 45% said it had changed their opinion of Intel for the better, and 44% said that they were more likely to consider Intel when buying technology.

This program fulfilled its expectation in proving that consumers would engage with ‘Intel’s innovations’, something that is now influencing many of the major programs that Intel is undertaking across Europe.

And the platform has the potential to be re-used again for enhancing football, plus any other sport or activity that can benefit from real time data overlay.