Cannes Lions

INTERACTIVE DESIGN PROMOTION

SPACE150, Minneapolis / SPACE150 / 2005

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Every 150 days, space150 develops a new identity which integrates leading technology and new ideas in order remain on the leading edge of the industry. Stemming from this approach to digital marketing, the video draws parallels between the 19th-century growth of industry in Minneapolis and space150's revitalisation of one of Minneapolis' most famous buildings. The concept is strengthened by early footage of Minneapolis, version upgrade vignettes and 3D tours of the renovated space. The video, unveiled at our open house, celebrates space150's move from the site of Minneapolis' first electric generator to the corporate offices of Minneapolis' most influential 19th- and 20th-century visionaries.

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