Wearetheweb.org is a campaign site aiming to raise awareness of the Net neutrality issue. It educates people about the dire consequences of a two-tiered Internet in a simple, entertaining, and engaging way. The typography follows suit. Its strength is its simplicity, sparse and uniform, it leaves the space open for large amounts of content and the overall impact of the video elements. The logo provides a rallying theme through colour, proximity, and humour.