By surrounding pre-arranged, themed editorial with our simple sized and formatted branded ads, we identified ourselves with the core essence of celebrity style and contemporary living. We protected the independent integrity of the editorial by not being involved in complex celebrity endorsement contracts or commercial advertorials. Our simple yet stylish approach guaranteed a reader-friendly layout with all the positive benefits of celebrity association.

Communication success is being measured both qualitatively and quantitatively. Unfortunately, results of the qualitative research have yet to be released, however we can confirm that sales have exceeded targets by 14% and the return on investment in pure media terms stands at an index of 240.