Cannes Lions
FoxP2, Cape Town / STER KINEKOR THEATRES / 2013
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With global cinema attendances in decline, SK brings us the magic and unmatched experience of the big screen…on the small screen.
This television ad culminated in 4 vehicles about to collide at an intersection. Just before the moment of impact we cut to black, telling the audience that the only place to experience the spectacular collision is at the cinema.
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