Challenge: how to create a sensational experience on the web, similar to the one proposed by the new attraction of the Park.Target audience: for the first time, Disneyland Resort Paris is targeting young people (core audience 15-25 years) in its four main markets: France, United Kingdom, Netherlands and Belgium. There is also a version of the site in six different languages which supports low bandwidth.Objective: to attract more than one million unique visitors in 3 weeks. Objective met. To qualify more than 10% of the site visitors. Objective met.