Cannes Lions
DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / SOS IDEE / 2011
Overview
Entries
Credits
Description
In 2009 more than 1.000.000 Belgians watched “The Inventors” every week. This popular TV show helped anyone with a good idea or invention. But when the show was finished there were still thousands of people with ideas. Problem was, they didn’t know where to go. That’s why the government started SOSidee.be, a new website that supports anyone who wants to make their business ideas come through. The Belgian government asked us to launch this site.
Execution
The world is full of inventions. Nearly everything around us, once started with an idea that someone came up with. To prove that, we opened a pop-up museum in Antwerp, Belgium during 1 week.
Outcome
The opening got attention in all major newspapers and TV stations. Even the Belgian Minister of Innovation visited our little House of Inventions. And today SOSidee.be is still counting the new ideas...
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