The Opel Insignia warns you in advance to any danger ahead. The campaign did the same.

Three of the country’s most connected Opel dealers changed their photo and name on Facebook for a week, and then invited their friends (about 2,000 friends each) to an accident. The invitation read: "A deer jumping across the road invited you to totalling your car on 20 March, 2014." And: "A truck driver who fell asleep at the wheel invited you to crash 20 June, 2014", as well as "A car hiding in your blind spot invited you to bump on 2 July 2014".

The DM sent to 6,000 people reached approximately 18,000 Facebook users. It tripled the time spent on opel.hu and it got a 500% increase in the participation of the test drive of the Opel Insignia.