The campaign „In charge“ marks the kick-off for the whole upcoming IONIQ line-up.

Reflecting Hyundais focus shift to people, the campaign empowers everyone to change the world. The new campaign shows the impact every individual can have on our planet to convey IONIQ’s mission: individualized electric mobility that comes together in connected and eco-conscious lifestyles, and thus has an effect on all of us. Now each and everyone of us can be the change you want to see in the world: In charge of time, in charge of clean air, in charge of silence, in charge of tomorrow.