Our brief was to create a short but effective online tactical campaign encouraging people to visit the new Tourism Ireland site. The core creative idea was to show a 'window into Ireland' as if the banner is allowing the viewer to see directly into Ireland in real time. The latest Flash techniques have been used to merge flash animation and make the most of some eye-catching photography. The executions use subtle animation overlays of reeds, water, grass, birds flying over golf courses and so on to build a relaxing and calming experience that is true to the Ireland brand experience.