92 % remembered the DM when telemarketing followed up20 % wanted a meeting right away45 % where interested in generalROI 46 (the investment was returned 46 TIMES)26% of earnings came from add-on products, which were sold through the simple explanations and visualization on the cardsThe cards functioned as both a memorable door opener and an engaging sales toolA very Dangerous Game educated IT managers and CIOs in the seriousness of real IT threats – in a clear and fun way - and they all found it very engaging