A mobile device that when placed on your smartphone immediately takes you traveling, turning your phone into your favorite seat in an airplane.

this due to the fact that when placed in your device, it makes it seem like you are taking a picture from inside of an airplane regardless of where you may be.

This is a replica of an airplane wing in a flexible plastic

First we designed a 3D replica of an airplane to a 1:1 measures of a smartphone, afterword’s we build a latex model, every single piece of this was made in a handcraft , way, as well as hand painted.

The 3D print model, latex model, handmade, everything was made from recyclable plastic and materials

We added value to Banamex by strengthening their product portfolio with a travel credit card recognized by unique benefits.

Value to travelers by obtained clear benefits to travel more and with optimum conditions.

The cultural impact reached was; traveler´s satisfied who decide to get knowledge about their travel destination wherever they may go. We motivate them to know about local culture, acquiring different experiences of the destinations the visit. This motivates consumers and generates purchases to increment their reward points.

Our campaign obtained a growth on sales/acquirement of Travel Pass credit cards by a 10% increase versus last year´s results.

Our brief was established to increase frequency by usage of the Travel Pass credit card wile traveling, on the other hand, 3% of our clients increment their travel frequency to use their credit card benefits.