The “It’s On Us” PSA film is an emotional and simple rallying cry urging everyone to get involved in the fight to end sexual assault on college campuses.

The campaign was unveiled by President Obama and Vice President Biden, and included celeb integrations with stars such as Jon Hamm, Kerry Washington, Rose Byrne, Kevin Love, Common, Joel McHale and Questlove. The film seeks to reframe the conversation surrounding sexual assault in a way that inspires everyone to see it as his or her responsibility to do something, big or small, to prevent it. Further, the PSA included a call-to-action to incentivize involvement, asking viewers to visit the ItsOnUs.org website and take the online pledge devoted to the social effort.