“It’s On Us” is a powerful yet intimate message crafted in partnership with The White House to tackle harrowing statistics around sexual assault in American colleges. Building upon the campaign’s impactful message of empowering bystander intervention, “One Thing” marks a shift in focus to tackle the grey area of college rape by taking away any ambiguity around the word “consent” as it relates to consensual sex. The film casts well-known celebrities and public figures, carefully selected for maximum impact with a hard-to-reach youth audience, to deliver a simple, yet striking script.