The goal of 12 Days of Relief was to bring attention to what still needed to be done in the aftermath of Hurricane Sandy, and do so in an authentic way that we believed would drive people to take action. Whether it is through making a donation, spreading the message, or both. We did this because we feel we have a commitment to social responsibility in the communities in which our own employees, suppliers, and customers live and hail from. To accomplish our goal, we gathered a collection of New York and New Jersey residents that were affected by the storm and had them sing the classic holiday carol, 12 Days of Christmas. But instead of turtledoves and French hens, we had them sing about the gifts they really needed. All proceeds generated from the effort went to the Salvation Army.