Eurobest
MNSTR, Paris / J&B / 2016
Overview
Entries
Credits
Background
After building communications around the universe of the night and mixology, J&B decided to return to the fundamentals of their story. We wanted to reveal his unknown and extraordinary history.
Execution
- We imagined the RARE STORIES, a 360° web series of 4 episodes that combines storytelling and digital experience.
- We used the comic book style, so popular in France, allowed us to stylise the narration.
- Using all the stylistic codes of the brand, each episode reveals another chapter of the unique history of the founders, through the ages and across continents.
- Every episodes are viewable on YouTube, Facebook and during the brand events via Oculus Rift and Google Cardboard.
- every episodes duration is between 1 and 2 minutes.
Similar Campaigns
12 items