A Jeep is able to brake the elements because of its enormous off road capability.

The buzz marketing activity was a perfect example of how to enhance the overall impact. By using an advertising billboard showing a spectacular double loop of a big dipper in a pleasure park, we expressed the adventure and pleasure of driving a Jeep.

The number of test-drives at the Chrysler & Jeep Partners in the surrounding area of the pleasure park has increased by around 30 %.