Our idea was to alert drivers to the risk they run while parking their cars. With that in mind, we came up with a good-humored parody of green campaigns such as "Save the Whales" or "Save the Amazon". Stickers reading "Save the pillars", also carrying a suggestion to buy a Fiat Stilo, were stuck to several damaged pillars, previously chosen at parking lots of shopping malls in Rio de Janeiro.

This promo was part of larger campaign for the release of Fiat Stilo equipped with a parking sensor. It has contributed to sales exceeding the goal by 20%, besides being decisive for the fact that 376 cars in the Rio de Janeiro State, originally bought without a parking sensor, had this device installed. This figure is twice higher than the average in the states which did not have this promo.