For our fans, the best way to disconnect from the world is on a Jeep. With

that in mind, we created a plugin that “hacks” Google Chrome, turning the

“secret” connection

To create the Jeep Offline Game, we used the standard Google Chrome

browser screen and customized it with Jeep elements.

Then, we developed a plugin for the Google Chrome browser. When

there’s no Internet connection, the extension displays our game, featuring

the Jeep Willys instead of the Tyrannosaurus.

To promote the new game, we created a media campaign with posts on

Facebook and Instagram, inviting the fans of the brand to install the

exclusive Jeep plugin.

The invitation to live a more off-road life brought an extremely positive

outcome for Jeep. The comments in the brand's digital channels show a

real change in Jeep's reputation, and more people became fans of the

brand because of its attitude and lifestyle.