Cannes Lions
DEUTSCH, Los Angeles / TACO BELL / 2014
Overview
Entries
Credits
Description
Taco Bell's new breakfast menu offers classic breakfast tastes with a Taco Bell twist – items that Americans who’ve been eating typical fast-food breakfast sandwiches for the last 30 years would be jealous of. So to launch it, we used the ‘80s hit "Jessie's Girl," Rick Springfield’s classic song about jealousy. But in Taco Bell fashion, we put a twist on this classic. Instead of a guy pining for his buddy’s girlfriend, it’s a businessman pining for the old, aloof secretary who brings his co-worker Taco Bell breakfast. And instead of the lyrics Americans have heard for 30 years, it’s performed with Spanglish lyrics.
Execution
We adapted Rick Springfield's 80s hit "Jessie's Girl," and performed it with Spanglish lyrics.
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