Cannes Lions

JOURNEY TO SURF

THE RED BRICK ROAD, London / JAEGERMEISTER / 2014

Case Film
Film

Overview

Entries

Credits

Overview

Description

We follow a group of real friends as they head off on an epic adventure over several days and nights across an icy landscape. As the film approaches its crescendo, we discover it's waves they're after and see them indulge in their shared surfing passion to its frozen, awe-inspiring limits. As the film draws to a conclusion, so does their trip. They cement their incredible experiences and their kinship with Jägermeister. It runs deep.

Execution

The casting process on Jägermeister was long and exhaustive. We tapped into the different surfing communities in Norway, Denmark, Iceland and the UK, trying to find genuine groups of friends who were very experienced and well-travelled surfers, but also characters who would shine off the screen. Each country threw up interesting options, but our final group were from Cornwall, Ireland and North East England.

Surfers spend every available moment in the water and the UK,s surf spots are almost all as far from London as it is possible to be, so most of the casting was done during evening Skype sessions.

A 4 time British surf champion was invaluable in the process and deserves credit for introducing us to 3 of our final 5 guys.

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