Cannes Lions
STIMMUNG, Santa Monica / WRIGLEY / 2006
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A man comes outside, frisbee in hand, and he whistles to his pet. A large ant comes into view; it's bigger than any ant you've ever seen. The man throws the frisbee, the ant goes after it and retrieves it. Then the man taunts the ant with a stick of Juicy Fruit. The ant aggressively goes after the gum. The man holds the pack of chewing gum away from the ant, holding it up high so the ant won't get it. He jumps in his car, but the ant rips the car door, and pulls the man down into its hole.
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