Children seems to have forgotten where things come from. If you ask them to draw a chicken, they will probably draw a piece of nuggets, and out of research, many believe the milk comes from the Box. From the box? Really? We wanted to address a piece of Central Lechera communication to our future buyers, and as the biggest brand in Spain, we help reminding them where the milk come from, so they know on the future our brand is the most natural one.