Merry JWTweetmas: a different Christmas card that wishes a Merry Christmas to clients, employees and the neighbourhood. Over 80,000 lights were installed on the branch's façade, 191 independent channels to control the synchronisation of the lights, in addition to 3 'singing faces' that interact and sing a diverse playlist with Christmas songs. The playlist is not random: It was determined by tweets votes of who was watching the show.

In 18 days of shows over 80,000 lights were installed on the branch's façade, 191 independent channels to control the synchronization of the lights, in addition to 3 'singing faces' that interact and sing a diverse playlist with Christmas songs. The playlist is not random: It was determined by tweets votes of who was watching the show.

- More than 2.000 people interacted with the show listening, watching and participating via mobile.- 18 days, 2-hour-shows and the audience increases day by day.- 1 blocked street in front of JWT São Paulo at showtime.- Residential apartments turned into VIP places to watch the show.- 1 neighbourhood full of joy and Christmas feelings.