Cannes Lions

KAIAK MEN'S FRAGRANCE

ID\TBWA, Sao Paulo / NATURA / 2010

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

A custom hardware, plus a software plug-in installed in more than 270 computers on 15 Lan Houses. Every time the banner was clicked, a paper version of the banner with the scent sample was created by the machine.

Outcome

The scented banner had a click through rate of 17.2%. That's 43 times higher than the global average.10,000 scented banners were distributed in just one weekend.

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