The Surfrider Foundation is a grassroots nonprofit environmental organisation dedicated to the protection of oceans, waves and beaches through an activist network.Their 'Keepers of the Coast' programme encourages everyone to get involved in protecting the coastline in its own area.

It’s the local knowledge of each citizen living besides the sea – or even in the city - that makes him best placed to inform The Surfrider Foundation and act.

We have designed a series of t-shirts like uniforms for our Keepers of the Coast.Uniforms are the most direct and positive way to reach them because it is:- An item of pride and gratitude- It helps them to recruit new volunteersFirst, we made a preview by sending one t-shirt to our 100 most active volunteers. Secondly, we sent an e-mail revealing the collection of 7 designed t-shirts to The Surfrider Foundation database and relayed the message on the Facebook page. And since then, T-shirts are sold on The Surfrider Foundation website.

100 T-shirts given to active volunteers50 T-shirts sold (since mid-Dec 2011)50,000 people reached by the emailingHighly positive feedback from volunteers who are more motivated than ever!Highly positive feedback from The Surfrider Foundation’s markets: 10 countries interested in implementing the campaign in 2012!