Dubai Lynx

Keeps Cities Running

IMPACT BBDO, Dubai / TIM HORTONS / 2023

Digital Proof JPG
Supporting Images
Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

The illustration makes use of highly technical 3D artworks, each created using individual entities that come together for a final piece. Understanding the concept of RunningOnTims, we wanted to draw a parallel between the mechanisms that keep a clock or watch running, with that of what keeps a city running i.e. that first cup of coffee.

Each detail, mechanism and gear was hand-modeled and then perfected with lighting, material tuning, rendering and post-production.

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