To prove that Tim Hortons is still a big part of every neighbourhood, we transformed an ordinary house into a fully functioning Tim Hortons restaurant overnight. The iconic sign and branded awnings were visible by all, turning the house into a gigantic, unconventional billboard for our campaign. Inside, we replicated a working Tim Hortons, complete with the trademark donut stand and counter service you would find in every restaurant. Just like at the restaurant, droves of people came in for coffee, snacks, and a taste of that Canadian kindness we know and love.

With a production budget of less than $80,000, and an event that lasted only 6 hours, we were able to create an experience that was not only felt locally but across the globe as well. We garnered over 90 million earned media impressions, and our hashtag (#TimsNextDoor) was trending in Canada within hours. And with zero paid media behind it, we still had 200% more foot traffic than the average Tim Hortons gets in the same time period.