To redesign a packaging for the oldest chocolate ice cream popsicle in Brazil and refresh its identity.

So in the approach we studied all the previous designs to bring back what was more relevant to recreate its warm and honest personality to the packaging. Something that had been lost over the years.No chocolate splashes or product shot is needed for this well known product and yet a well designed wave with a better personality playing with the white and brown colors to imply the milk and the chocolate that flows over the red. On top of that a strong type for the identity and a friendly seal reminding the consumers how long they've been friends.

A rollout job based on this packaging was commisioned to the entire line of local beloved popsicle flavors.