The good old snow man had suffered an extreme make over to talk about.

In order to give the Kinder Snow Eggs a Mickey Mouse-ish look that would communicate the special collection we added a pair of the famous rounded ears.

So here we were, a bunch of former kids distributed in teams walking around and making snow eggs in order to bring joy and smile to the actual kids. You can't imagine the fun we had both making the snow eggs and watching the surprised kids and their reactions.

We can surely say that this campaign not only that reached its target but converted its authors in a target group.

Though it was so simple it was so meaningful and everybody enjoyed meeting the snow eggs. Kid and parents.

We actually gave them reasons to talk and share.

We caused quite a buzz.

We’ve created memorable communication using mainly snow and just having fun.

A lot of pictures were taken and shared on social networks that did good to the brand awareness while communicating the "Mickey & friends collection".

In the mountain areas where the snow eggs were displayed, several out of stock situations were encountered in traditional trade leading to extra product orders from shop keepers.

The snow eggs were meant to entertain the audience and reinforce the Kinder Surprise's brand positioning as the surprise maker for kids, always providing them with a good story to encourage their imagination.