Cannes Lions
LUA PROPAGANDA, Sao Paulo / KISS FM / 2013
Overview
Entries
Credits
Description
Film begins with a camera travelling through a closet with flashy clothes and shoes. In the background, we hear a childish song. Then, next to the clothes, a plus sign appears and we see a record playing on the phonograph. The sum of the clothes and the music is a picture frame with a photo of a clown. Video and audio rewind. The film is played again, but now with a hit of Elvis Presley playing in the background. At the end we see that the sum of the same clothes and the music is a picture frame with a photo of Elton John playing piano. Enters signature: "Rock Saves." It closes with the 102.1 Kiss FM logo, the most famous Classic Rock Radio in Brazil.
Execution
The first song of the film, referring to the kids' universe, is an original song that dates back to the jazz of the '20s. The second reference is the great classic "Jail House Rock", immortalized in the voice of Elvis Presley. The contrast between these two music styles strengthens the idea that only Rock Saves.
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