Song is by The Byrds.

In São Paulo, KISS FM is the only radio station dedicated 100% to Rock’n’Roll. For its audience rock is a religion.Brazil is a Catholic country. It’s a cultural habit to distribute in churches, small pieces of paper with the saint’s picture and his prayer on the other side. These papers are called “santinhos” and they are usually taken during. Elvis, Hendrix and Morrison represents the saints and on the back were placed a prayer to rock, an analogy to the Lord’s Prayer. The material was distributed on the radio promotional events: Motorcyclists meeting and ASIA and Roger Waters’ concerts.

KISS FM received a massive return in phone calls asking for the “Rock Saint flyers”. The solution was to make an electronic version of the prayer, so that it could be transmitted on a daily basis through KISS FM programme schedule. The analysis of the result points to another success factor, considering the low investment versus the high return.