Cannes Lions

RADIO

LOLA LOWE & PARTNERS, Madrid / KISS FM / 2015

Awards:

1 Silver Cannes Lions
Case Film
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Case Film

Overview

Entries

Credits

Overview

Description

Everything is beautiful on Christmas. Except for the unbearable carols of our Christmas lights. That's why Kiss FM created “Xmas Dlights”, an exclusive online radio only available with our special Christmas lights kit, where instead of boring carols, people could listen to Kiss FM's greatest hits. And in a cool midi-style Christmas tree version!

This device actually reproduced a live radio stream of Kiss FM.

The twist – it’s that the radio that people heard on their Xmas Dlights was actually a midi version of the real radio. So, every song you heard on the tree was broadcasted in a Christmas version, specially for the lights.

Execution

After creating the Xmas Dlights, we launched it with famous artists and music influencers. When the buzz was on, we gave it away to our fans. So, once and for all, we could all say #GoodByeCarols

Outcome

First, many famous Spanish artists like Iván Ferreiro, Marlango, El Pescao shared the Xmas Dlights on their social networks to their more than 300 k followers.

So the Xmas Dlights were published in many important blogs and webs from Spain. #XmasDlights and #GoodByeCarols were a huge topic on Twitter and Facebook on the most lovely season of the year.

And most importantly: Kiss FM finally rocks the Christmas tree of everyone.

Because Christmas deserved better music.

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2023, KISS FM

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