Cannes Lions
OPTIMEDIA, Madrid / NESTLE / 2008
Awards:
Overview
Entries
Credits
Execution
To exploit this opportunity, we included a Kit Kat pack shot in the Cuatro warning sign, and instead of saying “we’ll be back in 20”” we said “we’ll be back in a Kit Kat”.
Outcome
This idea achieved a 253% increase in advertising recall, compared to a conventional spot.
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