Cannes Lions

LOADING BAR

LOWE INDONESIA, Jakarta / NESTLE / 2014

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The Kit Kat Loading Bar played off the universally recognised YouTube loading icon. By simply replacing what they see all the time with something very similar, we made them take notice.

Outcome

The 'Have a Break' message resonated well with the people we were targeting as it was delivered in an unexpected and humorous way.

Similar Campaigns

12 items

MINDSHARE CHINA, Shanghai

Nescafé – From Tianyi with Love

2019, NESTLE

(opens in a new tab)

NEO MEDIA WORLD, Hong kong

Let "Taste Data" Automate Your Next Nespresso

2019, NESTLE

(opens in a new tab)

WEBER SHANDWICK, New york

Power of Pizza

2018, NESTLE

(opens in a new tab)

BBDO MINNEAPOLIS, Minneapolis

Lumberjacks Eat Moore

2016, HORMEL

(opens in a new tab)

ZENITH MEDIA, New york

ONLINE HULU CHANNEL

2011, NESTLE

(opens in a new tab)

PUBLICIS CONSEIL, Paris

MENIER

2011, NESTLE

(opens in a new tab)

PUBLICIS, Zurich

ICE CREAM

2010, NESTLE

(opens in a new tab)

Shortlisted Cannes Lions

GOODBY SILVERSTEIN & PARTNERS, San francisco

MILK

2008, CALIFORNIA MILK BOARD

(opens in a new tab)

SWISS PUBLICIS ZURICH

SUPERMARKET

2007, MIGROS

(opens in a new tab)

SAATCHI & SAATCHI NEW ZEALAND, Wellington

PEANUT SLAB

2002, JH WHITTAKER & SONS

(opens in a new tab)

McCANN-ERICKSON MEXICO, Mexico city

NESCAFE CLASICO

2001, NESTLE

(opens in a new tab)

LEO BURNETT INDIA, Mumbai

HEALTH DRINK

2001, HEINZ

(opens in a new tab)