Cannes Lions
LOWE INDONESIA, Jakarta / NESTLE / 2014
Overview
Entries
Credits
Execution
The Kit Kat Loading Bar played off the universally recognised YouTube loading icon. By simply replacing what they see all the time with something very similar, we made them take notice.
Outcome
The 'Have a Break' message resonated well with the people we were targeting as it was delivered in an unexpected and humorous way.
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