Cannes Lions
PUNTO OGILVY, Montevideo / BERGHOOF / 2011
Overview
Entries
Credits
Execution
With this target in mind, an innovating ad was proposed by publishing in the Foodie's cooking magazine yearbook. As this was the largest and more sold edition.By doing so, the public interested in culinary art was reached by an innovating and surprising proposition that accurately communicates the qualities of this fine kitchenware.
Outcome
The impressive print put the knife in the top of mind of amateur chefs and people who love cook.
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