A limited edition Martell cognac packaging, that transforms into a Google Cardboard VR headset was designed to take fans on a journey from Cognac to Shanghai, from a bird’s-eye point of view. The mobile experience was designed as an interactive video clip, in full 360º stereoscopic VR experience accompanied by the score of French touch artist DANGER.

The mobile experience is designed as an interactive music video clip, with soundtrack composed by renown French touch musician Danger. You take control of the swift – the brand’s logo – and have to bring the bird from Cognac to Shanghai.

Fly through a stereoscopic 3D environment directly in the mobile browser, enriched with animations, real-time reflections and atmospheric depth. Along the way, viewers can collect items to score points and share their achievements on social. The experience is fully immersive with a 360-degree game play, allowing fans to explore the surroundings by turning their heads up, down, right or left.

La French Touch is optimised for iOS8+ or Android 4.4+. The experience works on any common mobile browser. A Google cardboard (VR) headset is needed to view the content.

20,000 special edition packaging was designed and distributed in Asia. The experience received a very high engagement rate with the targeted audience, with more than 4 ½ minutes of average time spent on the experience.