Pasta is an (almost) everyday relationship and as all relationships, its intensity can fade over time. Barilla al Bronzo is a premium pasta made with proprietary Lavorazione Grezza, designed to deliver an unmatched taste intensity. Al Bronzo gives pasta moments a whole new intensity. The same we give to the most iconic pasta moment of all times: the Lady and the Trump scene.

This film is a contemporary interpretation of the iconic scene of Lady and the Tramp.

After a ride through the street of a big city, a boy and a girl enter a classic Italian restaurant where a chef, renowned 2 Michelin Stars Davide Oldani, has the idea to cook the new Barilla al Bronzo pasta and serve it to the couple in one plate instead of two. Thanks to the inventiveness of the chef, the encounter between the couple becomes magical. The "Dolce Sognar" song starts playing and the emotional crescendo reaches its climax with the lips getting closer and closer to each other. The acting is very similar to the iconic cartoon but leading totally differently. the intensity of The Barilla Al Bronzo is so deep that the characters don’t immediately notice they're getting closer to each other, ending in the iconic scene we all know.

Barilla al Bronzo gives pasta a surprising intensity never experienced before and it implicitly challenges the mundane, repetitive perception that audience has of pasta, offering an experience that simply can’t be missed.

Our reinterpretation of the iconic 1950s Walt Disney story takes a giant leap forward, transporting and immersing us into a new reality. The whole production has been a long process going through all the details to strongly hook our film to the classic “Lady and the Tramp”. The goal is to make it a unique piece of cinematography that our viewers can watch many times and always discover a new intriguing detail. The aim was to create a cinematic movie for Barilla: not only a common pasta commercial commercial, but a little slice of “a hint bigger than life” in which viewers can recognize themselves as privileged witnesses of an iconic and intense moment.

The campaign Press release was relaunched by over 70 newspapers and web magazines worldwide, reaching more than 100 million users globally. The long version of the main film registered 3.8 million organic views on youtube in the first month after launch, generating a very positive sentiment among users.

The campaign has been launched in February 2023, so changes in consumer behavior and brand perception have not been measured yet. As of April 2023 the campaign has been launched in 5 countries on TV and in 7 on digital and social media, but many more countries are planning to launch in the course of 2023.