Cannes Lions

LASER PRINTERS

CHEIL COMMUNICATIONS MEXICO, Mexico City / SAMSUNG / 2005

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In Spanish the work "INJECTIONS" (medical shot) ins the same meaning than "INKjection" (printer technology-inkjet), the idea is to make and analogy between the way you suffer (cost-time) if you are still using Inkjet printers vs. Laser printers and the annoyances of the shots.

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