ZEISS is an optical powerhouse and global business leader. While B2B marketing efforts have been well established ZEISS has never directly engaged with consumers (B2C). As a consequence, ZEISS remained largely unseen by US-Amercian consumers, with an unaided brand awareness of 1% - leaving people unaware of what ZEISS truly stands for.

With the first ever B2C campaign in the USA, emotionalize a medical topic, make it accessible and thereby unlock a facet around the individuality of seeing.

Increasing brand awareness within our target group and become top-of-mind for the best and most premium vision solutions. Make people learn, understand, make them curious, feel and care about the brand ZEISS.

We incorporated elements of Dustin O’Hallorans original score into the auditory fabric of the world. This not only visualises how he sees music, but how he hears music surrounding him as well. We seamlessly mixed his composition into the diegetic sounds of the world, blurring the lines between objective reality and human imagination. His composition and the on-scene recorded choir feel like something tangible, out in the world to be perceived, flowing through him and the audience.