In Lebanon, more than 13% of girls get married before they’re18.

There is no CIVIL law for marriage, so you can only get wed under religious law, and all religious sects in Lebanon allow child marriage.

So a girl as young as 9 can legally get married.

The NGO KAFA approached us to pressure Lebanese religious institutions so we can give KAFA the popular pressuring tools to use against child marriage.

Our objective was to raise awareness on the issue and rally public support around the cause.

- On the Corniche, Lebanon’s most active public platform visited by people from all religions and social classes, we staged a photo shoot between a middle-aged man and a young girl no more than 11 years of age, his bride. The photo shoot was filmed along with countless reactions of outraged bystanders protesting against the act.

A picture, showing the old groom and the young bride, taken during the film shoot was posted live on social media and triggered a conversation while people went on sharing it and claiming their outrage.

The film was posted 48h later on KAFA’s Facebook and YouTube accounts and on all pages where the picture was shared previously.

The film was then organically posted on numerous local and regional news pages and accounts, allowing for a much wider reach and massive shares.