Cannes Lions
SMUGGLER, Los Angeles / RUN THE JEWELS / 2017
Overview
Entries
Credits
Description
The video for ‘Legend Has It’ plays with the theme of guilty until proven innocent. We live in a world where the stronger the truth the greater the opposition.
Execution
The video was shot in one day in a police station. The VFX were done over the course of the next couple of months. There was a lot of anticipation for the video.
Outcome
The video was praised by many notable outlets, including NPR, Rolling Stone, Playboy, and many others. It garnered almost 3 million views on Facebook (where it debuted) and 3 million additional views on YouTube.
Similar Campaigns
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