There wasn't really a brief except for the idea of defacing currency which came from Killer Mike. I had read somewhere that El-P described RTJ as rap's Mad Magazine, so I wanted to capture that spirit - complete with fold-in homage. We originally wanted to integrate some performance into the video but we decided to go fully animated and focus on bringing the powerful lyrics into the forefront. 

JU$T intertwines the concept of defacing currency with the spirit derived from El-P once describing RTJ as rap's Mad Magazine. Most sequences were shot frame by frame or in live action by moving collage pieces of paper layer by layer by hand. Each transition is a print out of the last frame in the previous sequence - needless to say it was a long iterative process. The result is something that is very chaotic but something that I think represents the energy and sentiment within the song and serves as a time capsule for the summer of 2020.

JU$T is a stop-motion collage. A music video crafted entirely out of meticulously hand cut card, paper and other 2-D materials to give a unique, seamless and fluid music video

Hand made, stop-motion approach.

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