Cannes Lions
PULSE FILMS, London / RUN THE JEWELS / 2021
Overview
Entries
Credits
Background
The idea was to create a spin off of Ninian's feature film Get Duked (staring the same cast) which launched on Amazon Prime earlier that Summer as Run the Jewels contributed to the film's soundtrack. The idea had to channel the same energy the boys gave the feature film performance but this time in a museum setting, which they just so happen to be robbing. And the items they're robbing are Run the Jewels' jewels which have psychedelic properties when handled taking the cast to bind boggling VFX landscapes...and back to reality again.
Idea
The idea sees the Get Duked boys in a museum setting, which they just so happen to be robbing. And the items they're robbing are Run the Jewels' jewels which have psychedelic properties when handled taking the cast to bind boggling dreamscapes...and back to reality again.
Strategy
Shot in two locations in the US the idea was to create a bank heist-esque sequence (although in this case it’s a museum) and then transition from practical effects to VFX talking portraits before culminating in an entire new dreamlike reality where by the now bug size talent traverse the artists who are now the size of mountains.
Execution
Shot on location in a grand old manor house and on a green screen studio both locales were combined to give the appearance everything was happening within the house/the talent’s minds.
Outcome
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