PLEASE NOTE: THIS ENTRY HAS AVP- PLEASE WATCH BEFORE VOTINGHow do you turn a jingle into Brazil’s World Cup battle cry?We started treating wavin 'flag like a real song rather than a jingle.People had to do more than just listen to this song. They had to download, play, request and live the song.We made it happen. And with a real Brazilian accent. We brought together the greatest band in Brazil, Skank, with K'naan. And we pumped the music up.We put the song in places it is not even played.How do we know that the jingle has become a song?Fifth most requested song on Transamérica FM (June)Top 20 on Jovem Pan FM (June)More than 740 free executions of the song.Return of 130% in spontaneous media.More than 1.5 million downloads.And the song invaded YouTube and the media.And that really helped Coca-Cola.The preferred brand with the greatest recall in June (Datafolha / M&M)Brand most associated with the 2010 World Cup (Ibope)Greatest brand recall during the World Cup (GFK / M&M)Sing this success along with us!